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What is the market potential for candy?

What is the market potential for candy?
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The market for candy is increasing as people are preferring candies over choclates which are both fat filling and unhealthy. Many innovations are being made in candy manufacturing to attract customers expecially kids. Candies with customised patterns are much attractive and have high demand in the market. Th emarket is expanding with the help of online business options and exporting and importing candy also increased over time. Now candy has equal market potential to chocolate and even higher in some countries.

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