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1.     What does a SWOT analysis reveal about the overall attractiveness of Under Armour’s situation?

1.     What does a SWOT analysis reveal about the overall attractiveness of Under Armour’s situation?

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Answer #1

A SWOT analysis reveals that even though Under Armour started slowly but it made a significant gain by expanding its product line and focusing on their marketing strategy through various kinds of endorsements and licenses. SWOT analysis of Under Amour:

Strengths: Financially strong, Distribution channel, Developed itself as a strong brand name, Wide range of sportswear and casual apparel.

Weaknesses: Higher products costs in comparison to competitors, Having no patent yet.

Opportunities: Export their products, Price reduction, Increase in retail outlets.

Threats: Possibility of Tax increase, Availability of Substitutes, Tough competiton.

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