There are four components of relationship marketing, these
are:
- Time: It refers to the time spent together.
It’s very important in a relationship marketing to give sufficient
time to your customers so that he doesn’t feel neglected.
- Intensity: It refers to the sense of
closeness, which need to be felt while meeting your customers. It
can be shown by listening to him properly and offering
solutions.
- Trust: Perhaps the most important component of
a relationship marketing. And, it can’t get develop quickly, it
evolves with time and mutual understanding.
- Reciprocity: Be it a personal or professional
relationship, It can’t be one sided. So the services should be
reciprocated by both the sides.