Question

A retail salesperson at a department store cosmetics counter gets five dollars every time he sells a bottle of a certain brand of cologne. Explain the type of trade promotion that is being used in this instance.

Answer 1

A retail salesperson at a department store cosmetics counter gets five dollars every time he sells a bottle of a certain brand of cologne, in this trade promotion push money trade promotion technique used.

Push money is the promotion technique being used. It is an incentive program used by a manufacturer to pay a salesperson for selling, or "pushing," its product. Technique is much useful sales the products through the sales representative. In such sales promotion techniques company is targeting a particular product and attempting to selling maximum numbers through this techniques.