Question

Can someone explain to me whats Chase Bank demographic and psychographic segmentation of the target market

Thank you so much

Answer 1

Following are the chase bank demographic and psychographic segementation of the target market--------

1. Demographic segementation--------------demographic segmentation refers to the consumer age, gender income, ethnicity and background, along with family life cycle. family life cycle include the age, marital status and presence or the absence of the children.

2. Psychographic segmentation-----------psychographic segmentation refres to the segmentation that can be used individually or combined with the following variables ,personality, motives , lifestyle and also geodemographics.