Question

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyze this statement using Amazon as your case study organisation.

Answer 1

When a marketing strategy starts with the customers, it will be a huge success because the most important aspect for the success of any business is to know what the customers want . When we know what they want we can come up with the exact solution which will be an automatic click. If we consider Amazon which is well known for it's online retailing , their first importance is the customers. They take the orders from the customers and then get the material. This helps in getting what will be sold and wastage will be reduced. This in turn increases the output of the organsiation . Hence the best marketing strategies are outside in .