Question

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and...

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Using Amazon show whether customer voice drives strategic marketing decisions in this organization.

Business   Operations-Management   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

For companies like Amazon, customers are the most important factor because their business runs with them. Customer satisfaction is what their business runs on. If the customers are dissatisfied , they stop buying form the site and hence it will be a huge loss for the company . Hence they focus on customers and run as per their demand.. They need to amend the procedires if the customers demand and if any customer gives negative feedback they will loose business. Hnece they need to plan their marketing according to the customers and hence customer voice drives marketing decisions in this organisation.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and...
“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyze this statement using Amazon as your case study organisation.
Case Study: Amway – Developing Competitive Marketing strategies Introduction All organizations face an external business environment...
Case Study: Amway – Developing Competitive Marketing strategies Introduction All organizations face an external business environment that constantly changes. Sometimes these changes are slight e.g. minor amendments to regulations or a new firm entering the market as a 'small player'. At other times, however, changes in the environment may have important consequences for an organization, e.g. new technologies, changing consumer tastes or a merger between two large competitors. Changes in the business environment create both opportunities and threats to an...
can you give me short summary abstract and conclusion on chapters 1 and chapters 2 in...
can you give me short summary abstract and conclusion on chapters 1 and chapters 2 in Strategic Market Management, 9th Edition, by David A. Aaker As you said yu want more info, below is the info, can you please answer my question now. Management Tasks:Strategic Analysis ,Innovation,Multiple Business—Strategies and Issues,Creating SCAs,Developing Growth Platforms Business Strategy:The Product-Market Investment Strategy –    where to compet,The Customer Value Proposition,Assets and Competencies,Functional Strategies and Programs The Product-Market Investment Strategy-Invest to grow (or enter a product...
Unit II Essay Marketing Plan: Part I Throughout this course, you will compile a comprehensive marketing...
Unit II Essay Marketing Plan: Part I Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to...
URGENT!!! What is or Devise the Resource allocation and monitoring for Adidas digital marketing? Adidas’ straightforward...
URGENT!!! What is or Devise the Resource allocation and monitoring for Adidas digital marketing? Adidas’ straightforward digital marketing strategy is the power behind this success. With this well-implemented strategy, the company wants to topple its main competitor Nike from the crown. Brand’s e-commerce channel is the fastest-growing revenue channel and all the production processes as digitized as possible. Changing consumer behaviors with digital transformation also changes the way how Adidas works. Technology helps the company to build more direct relationships...
Required information Strategic Vision: Effective Elements and Shortcomings Read the overview below and complete the activities...
Required information Strategic Vision: Effective Elements and Shortcomings Read the overview below and complete the activities that follow. At the start of the strategy-making process, a company's senior managers must struggle with the issue of what directional path the company should take and whether its market positioning and future performance prospects could be improved by changing the company’s product offerings, the markets in which it participates, the customers it caters to and/or the technologies it employs. Top management's views about...
GoodClothes and MIS: Case from struggle to revamp Headquartered in Dubai, GoodClothes is a highly successful...
GoodClothes and MIS: Case from struggle to revamp Headquartered in Dubai, GoodClothes is a highly successful department retailer offering completely designed casual clothing and accessories. The company operates 10 stores in all seven emirates and 1 store in Al Ain. The company owns 6 stores and franchises 5. For some time, marketing managers targeted population between the ages 40 and 60 who like loose, comfortable clothes. Then, management was tempted to stock its stores with clothes for a younger population...
Focus Goal Setting goals for a health care facility may be one of the most important...
Focus Goal Setting goals for a health care facility may be one of the most important duties as a hospital executive. ("NRC", 2020). East Chestnut Regional Health System is a part of determination of other hospitals that did not quit building their hospital. The focus goal of building a strong hospital is spending time as an executive group developing the strategy of each area of the facility. This process can be strategically accomplished with each member having an area to...
Business Problem-Solving Case Walmart and Amazon Duke It Out for E-Commerce Supremacy Walmart is the world’s...
Business Problem-Solving Case Walmart and Amazon Duke It Out for E-Commerce Supremacy Walmart is the world’s largest and most successful retailer, with $487.5 billion in 2014 sales and nearly 11,000 stores worldwide, including more than 4,000 in the United States. Walmart has 2.2 million employees and ranks first on the Fortune 500 list of companies. Walmart had such a large and powerful selling machine that it really didn’t have any serious competitors—until now. Today, Walmart’s greatest threat is Amazon.com, often...
What are your top 3 take aways from this article? Technology is no longer just for...
What are your top 3 take aways from this article? Technology is no longer just for geeks. The internet has changed everything, including marketing. Be they small, medium or large, social media grants all companies an equal playing field on which to organically reach new customers. However, success will always ride on the marketing strategy employed. Obviously, larger companies have the advantage of bigger budgets and more resources. But that doesn’t mean social media for small business owners can’t compete...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT