Question

SCENARIO. You've been contacted by a well known restaurant in Harlingen, Texas. For the past several months they have seen a reduction in customers. The owner is worried and states she believes its due to competition. You review some of the areas in the business and realize there is no methods for capturing customer experience or satisfaction. The business uses a point of sale (POS) for sales. The have a sign in front of the business and no established Internet presence.

DIRECTIONS. Provide a 400 word count submission outlining stategies to have the business deliver customer-experienced value and exploit the customer lifecycle. Do NOT use general statements but well defined statements aligned to the context. You will make at least three specific references supporting your recommendations.

Answer 1

Ans-

1-Inorder to increase customer retention or increasing cutomers it is important to advertise the restaurant via mobile app or through internet presence like creating a website and allow online ordering of food that would help customer in earning credit points that can be use in subsequent orders for discount.

2-By providing goodies or small gifts to the customers on checkin on the social media

3-By designing a feedback system from the customer and regularly working on it to improve

4-Use news paper insertion method for advertisements.

5- Give coupons or free one dish to the new customer

6- Focus on the ambience of the restaurant for attracting customers

7-Use compact menu and technologies

8- Keep combo meals and small meals on the menu

9-Organise events at malls, market or any other public places