Question

1. Facial Recognition

a)   Define this digital marketing tactic today.
b)   Share (what is) the innovation relating to this tactic.
c)   How this could be used for marketing in the future?

Answer 1

Facial recognition can be described as a technology which is implemented into different platforms for recognising the face and recording the face for providing a secure environment to scan and unlock devices as well as different digital platforms.
Digital marketing has become a main tool for doing business in different industries. As the world is moving towards digital platforms, overall effectiveness of the Digital Technology has been very widely increased and it has been influencing business at a very large scale. Facial recognition is one of the most advanced Technologies which is being implemented into the different organisational approaches for marketing. This is specific approach is also providing a feedback for a more secure working environment in which facial recognition would be the key for multiple factors included in the business.

Multipoint facial recognition as well as advanced technology in facial recognition is the innovation which is going into the market regarding this is specific tactic. By having a proper access to facial recognition Technology one can easily increase ease of Access for different services and improve service provision by the service providers as it would provide a better personalization of the services.

Personalised services as well as creating a secure shopping environment would be very beneficial by using this technology in future. Facial recognition could also be used to create digital payment solutions without having access to any kind of physical card or needing actual physical bills.
It is the technology of user and have verified possibilities of been used in login and other online mediums.