Question

Complete an Internal Factor Analysis Summary on Apple Inc

Answer 1

Strengths	Weight	rating	weighted score
Best qulaity	.20	4	0.80
Leadership	.15	4	0.60
Brand image	.30	5	1.50
weakness
fail to prevent piracy	.05	2	.10
Top mangement have more power	.10	3	.30
Untapped middle class customer	.05	2	.10
Less diversification in other industry	.15	1	.15
Sum	1.0		3.55

We have given diffrent factors weight ( 0-1) and and rating ( 1-5) then getting result multiplying weight into rating for each strengths and weakness . After adding each weighted score we get ,

sum total which comes to 3.55 shows that Apple's perfromance is above in the smartphone industry.