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What other strategies could Geely have implemented to ensure Volvo's and enhance its own global presence...

What other strategies could Geely have implemented to ensure Volvo's and enhance its own global presence and reputation?

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What other strategies could Geely have implemented to ensure Volvo's and enhance its own global presence and reputation?

  • Geely should keep Volvo independent to maintain Volvo's brand equity
  • Geely should hire bilingual managers fluent in Mandarin & English
  • Geely needs to colloborate with China to provide latest equipments to grow its processes
  • Geely should focus on working on cultural differences so as to integrate the workforces to achive sustainability
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