Question

10.An analysis of a brand containing the elements of the company, category, competition and consumer is called the ________analysis

11.__________ Research provides you with an opportunity to observe, first hand, what life is like from the consumers point of view…best way to study and record human culture.

12._______________ is the grouping of consumers into market segments on the basis of feelings, lifestyles, hobbies, attitudes, beliefs, values, etc.

13.Name four of the different types of positionings ___________, ____________, ___________, ______________.

14.In terms of strategic creative approaches, the ___________________ approach is based on an informational message that touches the mind that is very often heavy handed and in your face

Answer 1

10.An analysis of a brand containing the elements of the company, category, competition and consumer is called the __4C situation____analysis

11.__Market____ Research provides you with an opportunity to observe, first hand, what life is like from the consumers point of view…best way to study and record human culture.

12.___Segmentation_____ is the grouping of consumers into market segments on the basis of feelings, lifestyles, hobbies, attitudes, beliefs, values, etc.

13.Name four of the different types of positionings ____Cost leadership___, ____Differentiation__, ___Low-cost focus___, ____Differentiation focus___.