Question

Which of the following statements regarding Internet marketing channels is most accurate?

Multiple Choice

Internet marketing channels perform facilitating functions at only a slightly higher cost than traditional marketing channels.

Internet marketing channels do not look a lot like common marketing channels because there is no need for warehousing products.

Internet intermediaries can perform all logistical functions effectively.

A unique feature of these channels is that they combine electronic and traditional intermediaries to create time, place, form, and possession utility for buyers.

Internet marketing channels use combinations of mail and telephone to conduct business with ultimate consumers.

Answer 1

Which of the following statements regarding Internet marketing channels is most accurate?

Answer = A unique feature of these channels is that they combine electronic and traditional intermediaries to create time, place, form, and possession utility for buyers.

• Internet marketing channels make products and services available for consumption or use by consumers
• A unique feature of these channels is that they combine electronic and traditional intermediaries to create time, place, form, and possession utility fo rbuyers