Question

URGENT! Explain the criteria to be assessed when selecting a potential target market for export.

Answer 1

The criteria to be assessed while selecting a potential target market for export are:

1. The economy of the country where the product or service is exported needs to be strong and a better economy will ensure more benefit.

2. Communication to the country needs to be assessed and that should be convenient.

3. Government policies of the country that has been selected for export.

4. Duties related to export of a particular product or service and what is the range of the duty associated.

5. Relationship of the countries between which the export takes place and the relation needs to be healthy for better functioning of the business.