Question

Which of the following statements about sales promotions is? correct?

A.Sales promotions offer? long-term incentives to buy a product.

B.The use of sales promotions has declined in recent years.

C.The growing use of sales promotion has resulted in promotion clutter.

D.Companies that use sales promotions usually do not use any other promotional mix tools.

E.Sales promotions are only offered to consumers.

Answer 1

The correct statement about sales promotion is Option C. The growing use of sales promotion over the years has resulted in promotional clutter.

Sales promotion is an element of the promotional mix which describes the activities that companies undertake in order to widen the reach of their product. Sales promotions are intended for a shorter duration of time and are conducted in a way so as to create a buzz around the product. This can be done through print and social media or through activities such as contests and exhibitions for the consumers.

Many companies have found this technique to be very fruitful in engaging the consumers with the company in a shorter duration of time. Due to the growing use of sales promotions, we come across promotional advertising messages for different products almost every minute. All the potential consumers are bombarded with such messages and notifications due to which they tend to ignore most of what they see and hear. Advertisers have to thus accept the challenge of making their messages unique and eye-catching in order to gain peoples attention.