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ORGANIZATION = CIGNA HEALTHCARE Compile a list of segments that could be defined within the organization's...

ORGANIZATION = CIGNA HEALTHCARE

Compile a list of segments that could be defined within the organization's overall market, and determine the most likely bases for differentiated product or service offerings.

Prepare a topical outline that addresses the following elements:

Description of the organization

Historical financial performance and current financial condition

Major resources and competencies

Internal value chain

Business   Operations-Management   
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