Question

discuss an example of a real-life organization that uses demand management as a resource planning strategy.

Answer 1

Demand management is the methodology of planning and forecasting the demand for the services or product in the given time frame. An example of such an organization is American Express India.

Amex India outsources a lot of employees for its process of credit cards sales such as tele calling or face to face selling. During the festival season when the shopping rates of consumers are high the company anticipates the higher demand for shoppers and the easily available financing options like a credit card. The company hires a lot of outsourced employees and trains them in time so that they can sell a sufficient number of cards before the start of the shopping season. This, resultantly, helps the customers to use the credit cards while they are shopping and the company makes profits.