Question

Which of the following statements is true of big data analytics? a. It allows customers to...

Which of the following statements is true of big data analytics?

a.

It allows customers to evaluate the service quality offered by retailers.
b.

It focuses on understanding the behavior of a brand's target customers.
c.

It enables retailers and suppliers alike to gain better customer insights.
d.

It analyzes customers' needs based on their proximity to a retail store.
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