Your start-up organization’s mission is to educate new mothers
about the importance of vaccinating their children within the state
of New York. As executive director, you have been hired by the
board of directors because you have successfully run small,
nonprofit organizations in the past and you have a reputation as a
savvy fundraiser.
As executive director, you understand that your $500,000 start-up
funding from the state ($250,000) and the Smith Family Foundation
($250,000) will cover your organization’s operating expenses for
the first year. The organization employs the following people: you,
1.5 FTE program managers, and a part-time office administrator. Of
your initial funding, 75% is for programming. The remaining 25%
must pay for staff salaries, marketing, fundraising, and
overhead.
The program managers have put together project plans to support the
strategic plan that launched and funded the organization initially.
The board has approved both the strategic plan and the program
plans. However, within these plans, additional revenue of $200,000
has been identified as needed, but no sources or plans have been
presented. This shortfall includes $100,000 in both program support
and overhead costs. Your board members have said that they are
pleased to help with fundraising; however, no one has yet taken
action.
Discussion Questions
Assume you are the Executive Director.
1.Create an annual fundraising plan with a timetable, including
actions and activities, as well as a staffing plan.
2.Create a revenue and expense budget for the unmet $200,000.
Include a variety of funding sources, understanding that it will
take more than one potential donor to meet each revenue requirement
because not everyone says yes. Determine how you will pay for
fundraising or if you, as executive director, will take on that
significant responsibility.
3.Explain how you will motivate and utilize your board for
fundraising.
4.Determine what other supporting materials you need to make the
best fundraising case to potential donors.
solution-
Cost-benefit analysis
The cost benefit analysis of the project will be done by comparing the cost of vaccination with the cost of savings when the ailments are saved from occurring in children.
Costs
Vaccination equipment and vaccines
Physicians and nurses hiring
Hiring of support staff and volunteers
Infrastructure cost
Benefits
Healthcare savings
Physician’s savings from prevention of ailments
Non-government donors
High net worth individuals
Healthcare retirees
Charity organisations
Reduce your expenses
Expenses can be reduced by making sure that the healthcare professionals are not hired but they work on volunteer basis. There is a low cost of vaccines by using donated vaccines.
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