Question

You are the new Chief Information Officer at a mid-sized community medical center. One of the many possible improvements that the CEO is discussing with you is the introduction of e-prescribing, that is, the transmission of prescriptions from doctors to pharmacies over a secure Internet network via computers or hand-held devices. While not resorting to stereotypes, the CEO expressed concern that some of the more senior physicians may be the hardest to involve in the change. What suggestions do you have for the CEO as to how to smooth this transition for senior physicians or other physicians reluctant to change their prescribing practices?

Answer 1

The CEO must give triaging to all physicians to adopt such system to enhance efficiency of operations. The reluctant physicians must not be forces to adopt this at first .those physicians who are most enthusiastic to such system must first adopt it and show results of improvement to other physicians. As employees are more likely to be influenced by their peer groups. The CEO must also share the word of mouth of patients who are most benefited with such e- prescription. While better serving the patient, this system can help physicians increase their scores, which can result in more favorable reimbursements. This can also be used as a motivating factor to involve reluctant physicians.