Question

How does Apple retain the company's competitive advantage? Through Apple Watch?

Answer 1

I personally believe that the competitive advantage that Apple possess is the unique innovation that it introduces in the market and which is followed by its competitors in the market. There is no doubt in the fact that this particular aspect has given Apple and upperhand and also the brand value that it currently possess. The Apple Watch which is the latest innovative smart product by Apple is also a unique innovation and the very first of its kind and the competitors have followed introducing smart watch just what Apple introduced. As conveyed that Apple has always been the revolution in introducing products and right from their very first series of products till date. If we look at the products and the features we will observe that why they have this competitive advantage.