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Research and report on an American company or industry that (a) has had declining sales as...

Research and report on an American company or industry that

(a) has had declining sales as a result of noncompetitive product quality, and/or (b) has grown stronger through a deliberate effort to improve quality.

Business   Operations-Management   
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Answer #1

a- Industry is automobile industry in USA.

Automobile industry of USA which are led by big three firm like General Motors, Ford and Chrysler dominated the US and global auto industry for a long period of time. Everything got changed after Toyota Manufacturing system which was brought by Toyota bring significant change in quality of the automobile due to enhanced production system led by lean manufacturing system.All these changes were introduced in 1990, but auto industry in US were reluctant to bring these changes and change their system according to the pace of the time. These poor business decision and lack of focus on quality issue eroded the value of Auto industry and sales figures declined significantly. The combined market share of these big three dropped to 45% from 70% and for the first time the industry saw loss in its operation.

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