As a fitness club owner, what kinds of secondary data would you use to learn more about your industry and consumer trends in working out
The following secondary data can be used to learn more about the industry and consumer trends:
1. Feedback websites: In today's era there are lots of websites which provides only feedbacks about certain industries given by valid customers. Hence this data can be used as secondary data to analyse how many gym has received positive and negative feedbacks and why.
2. Journals and Magazines: Major news support trending gyms mostly comes in entertainment/sports journals and magazines. The regular updates will be there only in magazines and for every week new updates helps to understand consumer trends and gym industries.
3. Social Media: Another important tool as secondary data can be collected through social media's where in there are sites like Facebook, Twitter etc where the data cab be collected.
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