Question

What do you see as the most likely changes to occur in the market for energy drinks? Provide examples and an explanation. What marketing advice would you offer to Red Bull for now and the future? Explain why?

Answer 1

I think that energy market drink will face a major decline in near future because, of the raising helath threatening diseases, especially in the children, many children are becoming victims of obesity and diabetes. For such reasons, people, especially parents are becoming health conscious and reducing the intake of energy drink and junk food.

I would advise red bull to add more product lines instead of focusing on one "energy drink", bring more healthy stuffs which can meet future demands and Changing preference. It has a strong brand and gained huge loyal customers, and is leading the energy drink market with more than 60 percent share, it should focus on expanding its offerings and retain the position.