Question

One of the responsibilities of a manufacturer’s direct sales force can be to issue credits to retailers for returned merchandise.

True

False

Which of the following is true?

a.

A.Brands use retailers to define their image/positioning

b.

B. Retailers use brands to define their image/positioning

c.

C. a and b

D. Brands and retailers are totally unrelated as far as image and positioning are concerned.

A line function performs mainstream activities fundamental to an organization’s mission.

True

False

Turnover can be increased by:

	a.	A.increasing inventory
	b.	B.decreasing inventory
	c.	C. either a or b
	d.	D. neither a nor b

Answer 1

True, it is the responsibility of the manufaturer's direct sales force to issue credits for the merchandise returned. Positioning is the space occupied by your brand in the brains of the customers, i.e how they perceive it to be.It makes it stand out from the competition prevailing in the market. Whereas brand means the product or service sold under a name, giving it a tag.Therefore, brand positioning is the image that a particular tag(a product or service) has in the brain of the target customer. A manufacturer engages in retailing when he has to make direct sales to customer. Therefore, it can be rightly said that retailing plays a major role in positioning the image of a product or service in the minds of the customers as it becomes a point of contact for them.  

The reverse case scenario is also true wherein it can be said that retailers use brands for positioning a product or service. For example - a well established branded product will attract more customer attention than a product which is just launched of a comparatively unheard brand. Therefor the answer is (C) ,i.e, both brands and retailers help each other in image building and positioning a product or a service.

It is true that A line function performs mainstream activities fundamental to an organization's mission. A line managers directs how the work flows among the employees and makes certain important decisions pertaining to the organization's mission. It emphasizes the managers whose contribution directly results in attainment of organizational objectives.

You can increase inventory turnover by keeping stock levels low deliberately as lesser the inventory more you will use what you have in hand. A strong supply chain is a must to manage a lean inventory strategy so that you can get the stock available at all times whenever it runs out.