Assess the impact of the strategic plan on the organizational culture of American Express?
What are good marketing positions and opportunities for growth in your strategic plan for American Express?
What is the specific language to the strategic plan that addresses the American Express company’s Corporate Social Responsibility?
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A corporate culture is the mix of the qualities and attributes that characterize an association. It impacts the manner in which representatives identify with one another, to clients, to investors, and to colleagues. It drives practices and joins representatives around a common arrangement of qualities. Organizations with solid, formally explained qualities that are centered around the necessities of their voting public have a vital preferred standpoint over those without such qualities. American Express as of late attempted to reinforce its way of life and recharge its corporate qualities. I will center around why this activity was critical, how we inspected organization culture and actualized culture change procedure, and what early outcomes appeared.
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