Question

1)      Why is a nonprofit organization's brand so important?

2)      What nonprofit brands come to your mind immediately? How do they impact your decisions regarding the organization?

3)      Think of a recent media report about a nonprofit organization. How was the message delivered? What was it about? What did you learn? How did the story impact the nonprofit's brand or image?

4)      Find a nonprofit marketing tool (online or hard copy). What form is it? What message is it trying to communicate? Does it do this effectively? Is the piece targeted for a certain market segmentation?

Answer 1

1. Non-profit organization brand is so important because a non-profit organization does not conduct business for profit rather it emphasizes creating value and welfare for the community. A non-profit brand mainly sustains due to the external funding and work especially for the people that are either suffering or are downtrodden.

2. The nonprofit brands that come to mind immediately are the World Wildlife Fund, Goodwill Industries, and Voices of Youth.

They are big organizations when it comes to their influence and their presence and contribution plays a big part in making decisions and making decisions.

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