Question

Explain how the customer benefit package is enhanced from the customer’s viewpoint by adding digital content to a physical good such as an automobile, cell phone, or appliance? Exactly how is value increased?

Answer 1

Adding digital content to a physical good like automobile, cell phone or appliance will enhance its value to a small extent as customers can play the content when they travel, on leisure etc, without downloading it from multiple sources or paying for it. Also, the value changes as per the customer and based on the content provided by the firm as liking to and preferences on content are different for different customers. It adds more value when the most famous and viewed content is provided to the customers to ensure maximum people are attracted.