Question

Q62

Choose an example of an e-business website and critically assess its effectiveness using a range of evaluation criteria. Compile and use a rating metric for measuring effectiveness. [4 Marks]

Answer 1

Ans: Let us take an example of Amazon. There are various criteria which can be used to measure the effectiveness of e-business, like:

a). Amazon is known to launch various initiaves which can effectively pull the crowd on their site, like big billion days, loyalty programs.

b). The traffic at site doesn't slow down speed of the website and gives excellent experience to the customer.

c). The conversion rate of customers is high because different product options are presented to the customers based on his interest.

d). There is special focus for mobile users through mobile apps, which enables the customes to use his mobile as a computer.

e). The average value per transaction is also incresed by offering combo products and increasing the ticket size of sales amount.