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Q78 The effectiveness of the company website forms a key part of the e-marketing audit. The...

Q78

The effectiveness of the company website forms a key part of the e-marketing audit. The analysis of website performance centres on three areas. These include: [a]_____________________[b]_______________________[c]_______________________ [3 Marks]

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Answer #1

a) Blog Article Performance

This will ensure that the content in the page is what the target audience is looking for and in case of any further details, there should be external links provided.

b) Call-to-Action Performance

It is generally a strategy to make visitors interested in the website by offering something.

c) Landing Page Performance - This is a strategy where a form needs to be filled out by the visitors and the website can actually collect their information for future use.

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