Question

Competition in retail can be direct or indirect. Think of a product you typically buy. Under...

Competition in retail can be direct or indirect.

Think of a product you typically buy.

Under what circumstances would you buy another product as a substitute ?

Business   Operations-Management   
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Answer #1

The product I would typically buy from a retail store would be the Minute Maid orange juice. Below mentioned are the circumstances under which I would buy another product

1. When this product is not available

2. When the juice is not cold

3. When the manufacturing date shows that the product is few months old.

4. When the company increases the price suddenly

5. When the company changes the taste of the juice

6. When my friend suggest me to try a new drink that he likes better than Minute Maid

7. When the other brands are providing offers like buy one get one free

8. When I figure out that the other brand offers more nutritional value

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