Question

I need an IMC new and unique branding idea for the company Amazon. I also need a value positioning statement for the company Amazon.

Answer 1

Answer.

*IMC new branding idea: for Amazon

Amazon can expand there brand image through campaigning at various countries, to make the people witness efforts of the company. It can also stay engaged with people by creating blogs and websites wherein it provides offers and some give away contests to keep the customers satisfied and connected.

Value positioning statement:at Amazon, we provide not only material things, but a value. We offer you every basic and no basic things you want at a reasonable price than other brands. You can think of a product, and we have it!