Question

What is the purposes of an “Internal Factor Evaluation (IFE) Matrix”? Using Mc Donalds identify an organization's internal three (3) strengths and three (3) weaknesses.

Answer 1

Internal factor evaluation is a tool to identify organization internal strength and internal weakness. It aims to conduct an internal audit of an organization.

• The organization has been successful in launching new products to the market and have been greatly successful in new line of products.
• Strand brand has resulted in rapid expansion of stores across geographies.
• Organization is able to standardize processes and keep costs under control. This has resulted in price advantage for the organization.

Weakness:

• Company ability to fight competition and protect profits.
• Limited product categories availability.
• Lack of customized products availability at stores.