Question

In order to make effective change within an organization, an analysis of the current organizational state is essential. In this assignment, you will be analyzing the current innovative status within an organization of your choice. address the following questions:

What are your organization's competitors' current trends of innovation?

How does your organization's innovativeness compare to its competitors'?

Within your organization, which stakeholders are responsible for supporting innovation? In what capacity?

Examining your organization's structure, systems, and people, how adaptable is the organization for implementing innovative principles and practices?

I want information on Zappos Inc

Answer 1

Zappos Inc.

Organization's competitors' current trends of innovation are use of data and technology for increasing personalisation of the shopping experience, sending offers and suggestions to customers based on their preferences and buying behavior. There is increased focus on mobile commerce and apps to improve the online fashion sales business.

Organization's innovativeness compared to its competitors is moderate as Zappos is constantly focussing on ways to provide high levels of customer service to its customers, round the clock and aims towards customer satisfaction. The company has tried to improve the sales operations and outsourcing the inventory management for better focus on sales and customer service. It has started Zappos Insights to gain insights into customer behavior and improve their offerings. It uses social media networks to interact with its customers.

In the organization, the stakeholders responsible for supporting innovation are the CEO, company directors, company executives, customers and investors. Employees are important stakeholders as well as management as they are encouraged to independent decision making to serve customers better and engage in corporate social responsibility initiatives.

Examining the organization's structure, systems , and people, the organization is quite adaptable for implementing innovative principles and practices as it is flexible with a innovative outlook to adopt technology for its business and finding ways for serving the customers in a better way. The company has been awarded by various agencies for bets place to work awards and ranks high on employee satisfaction and work culture.