Question

1. Review websites, billboards, newspaper ads or social media sites of casinos in any gaming jurisdiction. Find a promotion that you believe is designed to target new customers, to attract them to visit your casino. Keep in mind this would be something that does not require membership in the player club. Something that would attract a customer to the casino for the first time. Post a comment explaining this promotion and why you think it is targeting new customers. Be sure to include a link to the promotion if it is on-line.

2. Create your own promotion. Use your creativity and explain an idea that you have for a promotion to attract new customers to a casino. It can be crazy or traditional. Get creative and have fun with this part of the assignment.

Answer 1

This is my advertisment. It talks about the central theme around which the casinos are established- that is to be lucky. Further to attract and lure new customers, this ad talks about an incentive for prize for new users if they book through casino website.

Below is the print advertisement of Boomtown casino.

It has really simple and to the point message. Everyone goes to casino for adventure and debauchery, so that’s what this advertisement highlights. It is targeting new customers who have never experienced casino before by highlighting the fun and fortune adventure they will enjoy by going there.