Question

1-John wants to buy a car. Recently, he has been spending two to three hours every day looking up different features and safety facts about the four different models he is considering. Which phase of the decision process is John currently at?

Post purchase evaluation

Problem recognition

Information search

Evaluation of alternatives

2-Psychological factors can pose challenges for marketing managers. For example, several information-filtering processes affect consumers, including ________________ which is when people only remember information that is immediately useful for them.

Selective retention

Selective suspension

Selective distortion

Selective attention

Answer 1

1. The correct answer is information search.

Decision making is step by step process for selecting the best option out of the alternatives and it is done based on the logic, objectivity and analyzing every aspects before coming to the conclusion.

The steps involved in decision-making are: -

Defining the problem - This include defining the problem and what needs to be solved (something that went wrong or something that needs improvement).

Brainstorming or information search - Brainstorming is done to find out ideas, thoughts, arguments, etc that is relevant for the topic and organizing it into logical order.

Generating multiple solutions using the gathered information - Once the ideas are generated, multiple alternatives are decided so that they can meet the goals and resolve the problem.

Analyzing and selecting the appropriate solution - The best solution is selected from multiple alternative.

implementing it - The solution is then implemented to resolve the problem.

Reviewing the result - It is important to review the result in order to find out what worked, impact of solution and what improvement is required.