Question

find and read the CMA's code of ethics, espically the guidelines for the collection and use of personal information. if consumers walk into a store with their mobile devices turned on and location information enabled, is the retailer obligated to inform them that their movements in the store might be tracked?

Answer 1

According to the CMA code of ethics, under Personal Information Protection and Electronics Documents Act (PIPEDA), consumers have right to get informed about their personal information collected and used. The retailers are abided by the codes and act to take the consent of the consumer, inform them about the information collected and it's purpose.

Ethical code "J", protection of personal privacy, has ten privacy principles categorised in J1, which states about the privacy concern of the consumer. Therefore, if consumer walk into a store with their mobile devices, with location information enabled, the retailer is liable to inform them about their tracking and take their consent by explaining them the purpose. To comply with the principles accountability, purpose, consent, limiting collection and usability. And other principles stated in the guidelines.