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Write an executive summary for new business idea like healthy juice.

Write an executive summary for new business idea like healthy juice.

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Executive summary :

This business plan is developed for ' Natural Juice Company Ltd ', as this company will focus on various healthy juice options such as pomogranate, grapes, apple, vegetable juice which will be prepared using natural and healthy process. The target market for this company will be health concious people, young childrens, diabetic people etc. To study the market need and wants, customer survey, questionnaire will be carried out. It will help to decide upon distribution channel, price, place and promotion during marketing and sales. Juice will be packed in 100ml, 200ml packs considering the international standards with constant research. We will adopt pricing policy which will be reasonable for customers, considering market competition and overall cost of production.

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