Question

Note: Please Plagiarism is strictly Prohibited Do Not Copy from internet

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Course: Strategic Management

Required:

Question: Apply SWOT ANALYSIS ON THE COMPANY STARBUCK

5 Strengths

5 weaknesses

5 Oppertunities

5. Threats

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Note: Please Plagiarism is strictly Prohibited Do Not Copy from internet

please write in your own words

Answer 1

Strengths

Global brand image
Economies of scale and Differentiation strategy
Highest store growth
Innovation and design capability

Strong integrity of management and shareholders trust

Weakness

High dependent on Brazilian coffee producers
Product cannibalization due to redundancy
Focus majorly on high prices and premium segment

Lacks distribution and presence in rural segment

Lacks future leadership pipeline growth

Opportunity

Tieups with Malls and Cinemas and Gyms
Focus on rural markets
Focus on low price segment
Focussing on diversified products like fast food viz. Pizza, burger, Tacos, etc.

Focus on healthy food segment with mid premium pricing and Online commerce model

Threat

Generic coffee shops and hypercompetition

Uncertainty in government policies

High taxation

Retail markets collaboration with low cost players and private labels.

Bureaucracy in managing and high compliance costs

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