Question

This is a Intro to Marketing Question.

Apple's iPhone X has a feature known as Face ID that lets users securely unlock the phone, authenticate purchases, or sign in to apps with just a glance. This feature sets the smartphone apart from its competitors and is part of Apple's ___________ strategy.

Multiple Choice

product segmentation

market expansion

product differentiation

usage segmentation

psychographic segmentation

Answer 1

Answer: Product differentiation

Explanation:

Product differentiation strategy tries to make the product more appealing to the customers by adding unique features while comparing to the competitor. In this case, Apple has added the unique feature of Face ID in iPhone X and made it attractive to the customers while comparing to its competitor products. Hence the strategy used here is product differentiation. In a product segmentation strategy the company produces the same product with minor variations and sells the same to different groups of customers and market expansion involves expanding the market by selling the current product to new customers. Usage strategy divides the customers according to usage rate and focus on heavy users. Psychographic segmentation divides the market based on psychological characteristics like personality traits, living style etc to target the customers. Hence other options do not match the given strategy and the answer is product differentiation.