Reflecting back on the historical factors that contributed to change in the market segment and the current factors that you identified in your PEST analysis of Amazon, what one factor is likely to cause another change in the future that may represent a market opportunity? Explain your rationale.
One most important factor that can be foreseen is the
penetration of internet so that untapped audience can be tapped and
more usage of mobile devices.
This will definitely bring a change for Amazon as being ab Internet driven company it is of utmost importance for Amazon that more and more people use Internet I.e. they have the access so that the company can grow and hence these 2 reasons would play an important role as mobile shopping is even more convenient than desktop shopping.
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