Question

3. Differentiate between licensed and branded products. What company sells the most branded sports products in...

3. Differentiate between licensed and branded products. What company sells the most branded sports products in the U.S. and globally? What organization sells the most licensed product in the U.S. and globally?

Homework Answers

Answer #1

License is a business arrangement in which one company gives another company permission to manufacture its product for a specified payment.It is a process of creating and managing contracts between the brand owner and a company who wants to use the brand in association with a product, for an agreed time, within an agreed territory.

Branded Product are goods that are identifiable as being the product of a particular manufacturer or marketing company.It is publicly distinguished from otherproducts, services, or concepts so that it can be easily communicated and usually marketed.

Nike sells the most branded sports products in the U.S. and globally.Lucas Licensing sells the most licensed product in the U.S. and globally.Disney acquired George Lucas' company, parent to the venerable Star Wars franchise, in October 2012.

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