Question

My Capstone project will be based on a movie theatre company. The nature of this paper is to address the current threat that this particular movie theatre company has been experiencing due to at-home streaming services like Netflix and Amazon. For this paper, how can I sucessfully meet the below six requirements when writing about this company.

1. Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.

2. Integrate information across disciplines and from differing perspectives.

3. Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.

4. Apply innovative, strategic, and sustainable approaches to business practice and planning.

5. Lead and collaborate in virtual, global, and culturally diverse environments.

6. Integrate principles of ethics and integrity into business decisions.

Answer 1

In 1997 when Netflix was introduced to the market it became a sensational success. Very first time some service was providing rental DVDs over the post in which a customer doesn't have to move from the couches to get the DVDs at their home.

There was a very large involvement of the video stores during definition growth of Netflix. Netflix ended that growth of the stores by providing services to the customers at the doorstep. Later Netflix launched its internet-based subscription service in 1999 and provide a huge number of movies to its customers. The specific change in the strategy of Netflix made him the undoubted king of the industry.

Blockbuster was the initiator of the rental service in the America. But blockbuster never replied new technology to its organisational structure. This specific mistake lead blockbuster to bankruptcy. Blockbuster had it stores all over the America which was very famous for distributing DVD and also had the bending machines which were overcome by the Netflix new technologies and web based streaming.

Major environment shift was shifting from the store based rental system to online Internet based rental system which benefited the Netflix for getting better viewership over the blockbuster.Later blockbuster filed for the bankruptcy which made Netflix a leader in the industry.

According to the McGahan model if a company is going through and industrial change environment then it should also change in the same way otherwise it will go bankrupt. It is obvious to change the company is overall strategies as well as technological advancement according to the market. If a company doesn't see the upcoming clues and arise that the fall conclusions for all the time then the overall loss of the company is very big. Same thing happened with Netflix, when industry was shifting towards the Internet Netflix went with the flow and chose to shifting with the Internet which lead it to be a market leader.

Blockbuster didn't applied any kind of strategic improvements by looking at the competition from Netflix. that's why blockbuster has been bankrupt and Netflix is now a brand leader in industry.

Blockbuster food on their traditional selling method which was being used in the organisation from last 10 years and didn't evolve with the changing environment that's why blockbuster faced hard times.

Blockbuster was very passive towards its rental service and always believe that the rental service would never be surpassed by any new coming Technology. Pilot analysis of the market blockbuster looks so much time in applying new strategies to its business and that lead it to difficult times

All of the specific condition was very essential for to adapt a culture that was very beneficial for it organisation structure. Directly competing with the blockbuster in the respective environment and creating an edge over is operational capabilities by providing internet based streaming services has been proven to be very beneficial for Netflix which is still an advantage for the company.

All in all we can say that adaptability of the employees as well as Organisation was assessed at a correct time which increased their chances of positive influence and providing adequate level of support to its overall operational conditions in the respective environment.

Amazon has developed itself as one of the best companies in the digital market segment. As Amazon is providing digital media provision services through Amazon Prime video, availability of different perspectives as well as increment in the overall availability of options for Amazon has very widely increase. At current condition Amazon is relatively behind than its competitors as Netflix is leading the market followed by other competitors in the specific market segment.

In the form of e-commerce is leading the market in the international segment. Amazon is the world's biggest online retailer and providing services across the globe in a specific market segment. Implementation of the cloud based networking in the amazons platform as well as implementation of the same in the supply chain management system of Amazon has given then competitive advantage.

If the company want to create a competitive benefits using its streaming services then we can use the swimming services to advertise about the companies available operating structure. Creating amazon Prime promotional strategies Over The E-Commerce web promoting E-Commerce web amazon Prime services would be the most appropriate option for Amazon to create a more effective impact on the customers. This type of approach would enable Amazon to improve their market segment as it would increase the adaptability and cross compatibility of the streaming services as well as E-Commerce Pro of assignment help in the organisation to grow prominently into the market.

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