Question

The Lagunitas Brewing Company, founded in 1993 in Lagunitas, California, is a subsidiary of Heineken International. It is known for iconoclastic interpretations of traditional beer styles, and irreverent descriptive text and stories on its packaging. Lagunitas Brewing was the fifth top selling craft brewery in the US in 2013. In 2017, it became the third-best-selling craft beer in the US.

Using information that you can find online ( you are free to use google or other search engines) what are the Marketing Objectives of Lagunitas Brewing company ? (The Marketing objectives serve as the planned targets against which marketing activities are measured in program implementation and evaluation)

Answer 1

The Marketing Objectives of Lagunitas Brewing Company are as follows:

• Build brand awareness by spreading and communicating the interesting story of their evolution. Through word of mouth marketing, they focus on building a robust brand loyalty.
• Launch new product: Lagunitas Brewing company just produced their first beer in cans and appropriately named it 12^th of Never because they are one of the last of the American craft brewers to can their product.
• Build brand loyalty: This is one of the major objectives of the Lagunitas Brewing Company. They keep catchy and quirky labels to attract attention. Through their Giving away beer and making friends campaign, they build a promotional niche. They have a quirky artwork on their bottle which described the art of brewing beer.