Question

Marketing On Nutella;

What are the strengths, weaknesses, and threats for Nutella? Also what are 2 positioning attributes such as family for Nutella?

Answer 1

Nutella is selling its products in almost 160 countries and company claim to have acheive success primarily becasue of commitment of their workplace.

Strengths of Nutella is like presence across the global, ingredients , strong follower at social media and company bright target segment.

Weeknesses of Nutella is like costly products , limited reach , health risks and expensive.

Threats of Nutella is like increasing level of competition in market and new entrance.

Nutella is positioning attributes in our family like as breakfast spread and marketed as alternative peanut butter , jam or cheese spread. The spread is also marketed as an add on for cookie , cakes and pastries mandate a creamy and nuting feeling.