Harley Davidson is one of the most
popular brand name in high power motor bike segment and it has its
unique ways of working upon the CSR programs. For example, Harley
Davidson focuses upon the sustainability drive across its value
chain regarding environmental friendly material selection, process
implementation and value creation to the community and society as a
whole that makes their lives better. Harley Davidson has also
established a foundation that works strategically to improve the
life of people in the communities. Besides, Harley Davidson also
runs a safe rider program for those who are the military person,
ex-service men and the existing buyers of Harley Davidson products
among the others. It is free and individuals learn about safe
driving that help everyone. Further, Harley Davidson encourages
employees and other associated partners, to plant trees on a
regular basis. It is a pro-environmental drive that conserves the
ecosystem of the earth.
So, it can be concluded that Harley Davidson has taken a strategic
approach to implement CSR and via their foundation, they have done
it successfully. As a company that produces bikes for those who
like powerful bikes with status symbol, Harley Davidson is rooted
to the ground realities when it comes to the CSR and actively helps
communities to live and grow in safe, clean and green
environment.
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