Question

The Nike sales rep called and wants you to put their entire line in your local Hibbett's Sporting Goods store in anticipation for next Spring's soccer season. Corporate dictates that you carry Nike's products, but you have local decision-making power to how much and what Nike products you will actually carry. Apply the Factors that Influence Merchandising Decisions to the 6 Considerations in Devising Merchandising Planningfor your local Hibbett's Sports store. These decisions are made now for delivery next Spring. Make the merchandising decisions on what Nike products you will carry in the store. Does Nike fit your merchandising strategy? Explain the reasons for your decision. The key to this exercise is applying the basics of merchandising!

Answer 1

Nike products that will be carried in the store are :

a. Nike shoes

b. Nike apparels

Nike do fit our merchandising strategy as during Spring soccer season sale of the displayed products will be more and beneficial for the Hibbett's sporting goods store. But again it will be in spring therefore instead of displaying their entire product line in the store it would be wise to display some of the Nike's products in the store and if sale increases you can buy products in bulk in future.