Question

Sometimes what seems like a cool marketing idea is actually a cost saving idea that is reframed to appeal to customers, like the Astro pouches. Can you think of other examples?

Answer 1

The Go Green idea being popularized by the restaurants to discourage consumers from using plastic is another marketing idea which can be considered as the under-cover cost saving idea. Under this campaign, various restaurants ask the consumers to take the delivery in their own lunch boxes instead of the packaging box prevalent in the market. So, in that way, the company is saving lots of money in packaging procurement as well as they are contributing to maintain the ecological balance of the society.