Question

In this discussion , assume that you are a marketing team member who were assigned to create an ad for particular product or service.

Following these instructions :

1- Choose any product or service you like. whether it is already existed or from your own imagination.

2- From what we have covered in the last two classes , choose any type of media options , and write down your ad. ( The type of media must choose { The Marketing Mix " Product,place,Price,Promotion " Or Plotting a Bootsrap Marketing strategy: Building a competitive Edge .

3- Follow the tips provided for you chosen media option.

Answer 1

Advertisement is a medium that is used for promoting a brand, capturing audience and awareness about the products features among the mass audience. Advertisements can be in form of print media, over voice or over broadcast (TV, OTT).
1. The product for which the ad is being created is instant noodles. The product is already existing in the market and is competing with other instant noodle manufacturers in the industry. The new variant focused on providing a healthier alternative of noodles.
2. To understand the ad in detail, following summary can be used:
• A kid is playing in the filed
• Kid is tried and runs to his mom eagerly looking for a snack
• He find some snacks but they are considered as unhealthy by Mom
• Kid is disappointed. Mom opens a new packet of healthy variant of noodles and prepares them instantly
• Kid is happy with the new snack and enjoys it without any complaints
• Mom says in the background regarding the health benefits of this variant over other noodles in the industry.
If we map it to the 4P`s of marketing mix we can see:
• Product : healthy alternative to noodles
• Price : Same price as other noodles in the industry
• Place : available at all retail stores and supermarkets
• Promotion : ad is shown in television and similar ads can be places in print media.
3. To ensure the ad reaches a maximum impact, we need to identify the points which will empathize with a household mom who is facing similar issues. Kids might want the unhealthy alternative but parents may not be willing to give it. And based on such a scenario, we can sell and promote this product. To maximize the impact the ad should have clear introduction regarding the product, a creative way to showcase the objective, clarity in passing the message and creating a sense of curiosity among the viewers to watch till the end. The above mentioned verbatim captures all these details. It can be further enhanced to include the best practices from industry and TV campaigns. Users should get a curiosity within the first few seconds itself and it should speak properly to the target audience. In this case the audience is the kids and their parents and having an ad placed in TV which is compelling to the viewers and can create an impact in minds of customer will bring a real advantage over other ads.