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New Balance Company is an example of an American manufacturing company that demonstrates innovation and resilience...

New Balance Company is an example of an American manufacturing company that demonstrates innovation and resilience in a competitive globa market. It leave us to ponder whether the steps New Balance has taken will be sufficient to keep them competitive in the international sports footwear market. What is uniquely competitive about NB?

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Answer: There are a number of factors that are behind the success and competitive advantage of the New Balance (NB). But innovation is one factor that has made NB unique and contributed towards the creation of a competitive advantage for the firm. The leadership of the company from the past many years have been able to use innovation for developing strategy that has helped NB to attain a special place in the industry and fight tough competition from the competitors like Adidas and Nike. The company offers a wide range of shoes to its customers along with customization. The company has many sub brands that are dedicated for the purpose of sports. The company using this strategy has created a differentiation at the marketplace. Hence the focus on differentiation has helped the company to remain competitive at the marketplace and makes it unique.

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